Kampoeng Dolanan
(2018)

Located in Central Java, Indonesia, Kampoeng Dolanan is a villagey natural tourism site which provides various Indonesian traditional toys and games for entertainment and education. Kampoeng Dolanan's goal is to preserve traditional games and reintroduce them further to a larger audience, which they struggled in doing. The visual identity makes use of the striking colour red to catch attention, while the childlike illustration helps to tone down the colour to be more cheerful and positive. In essence, the brand should feel genuine and natural—also fun with a hint of competency.