INSTYLE GROUP
YEAR:
2023
CATEGORY:
BRAND IDENTITY
The Instyle Group is an Italian high-contemporary fashion production and distribution company. Expanding from a fashion showroom, the newly established group is touted as a one-stop-shop for fashion brands: from production to distribution and from showroom to marketing communication. As a fashion group, the visual identity for Instyle Group needed to be visually neutral and at the same time, able to represent its unique brands.
SUPPORTING UNIQUENESS
With multiple brands in Instyle Group's portfolio, a selection of muted secondary colours was chosen to subtly distinguish each brand, aligning with the closest shades in their visual assets. These muted tones add depth and a sense of individuality to each brand.
THE BRANDS AS THE MAIN CHARACTERS
The brands are at the heart of Instyle Group. Both its own brands and its distributed brands take center stage—featured prominently on its social channels and right on its website's homepage.
IN THE SPOTLIGHT
Instyle Group partners with bold, audacious brands that break away from fashion norms. Emphasising each brand’s distinct photographic language ensures their uniqueness stands out at a glance. The promotional campaign reinforces the group's commitment to supporting distinctive brands through its tagline.
THE RIGHT DASH OF CHARACTER
Instyle Group’s visual identity is expressed through its hero typeface, Canela. With its elegant yet understated qualities, it strikes the perfect balance of character: reflecting Instyle Group’s commitment to highlighting its distinct brands.