
BITSIGHT
YEAR:
2023
CATEGORY:
REBRANDING PROPOSAL
BitSight is a global leader in cybersecurity ratings. To strengthen its industry presence, a visual rebrand was needed to better reflect its credibility, innovation, and expertise. The challenge was to translate these qualities into a more robust and modern visual identity. The new system had to balance precision with accessibility, ensuring the brand felt both authoritative and engaging. Through refinements in design language, typography, and color palette, a cohesive identity was developed to reinforce its leadership while allowing for adaptability in an evolving digital landscape.


