BITSIGHT
YEAR:
2023
CATEGORY:
REBRANDING PROPOSAL
BitSight is a global leader in cybersecurity ratings. To strengthen its industry presence, a visual rebrand was needed to better reflect its credibility, innovation, and expertise. The challenge was to translate these qualities into a more accessible and streamlined visual identity that felt authoritative yet engaging. By refining the design language, typography, and colour palette, a visual identity was developed to reinforce its leadership while ensuring adaptability in an evolving digital landscape.