Fiend & Alchemy
(2019)

Fiend & Alchemy is a concept for an artisanal, niche perfume brand. Marrying classic age-old perfume making with modern sensibility and digni ed aesthetic, their collection associates the idea of the seven deadly sins with the seven major types of fragrances; spicy, aquatic, fruity, gourmand, oral, woody and citrus. Fiend & Alchemy utilises unusual mix of ingredients in order to create a mystical quality to its scents. Alluring and otherworldy are the underlying characteristics of the brand.